We’ve personally hand crafted hundreds of startup websites. Through the years, we’ve basically grown into a wheelhouse for digital brand development and have kept our resources close to our vest. While we don’t hold anything necessary ‘top secret’ (or even close to it), we do have a solid set of resources that we’ve found most useful in taking small business or startup concepts to the next level online. Below are startup resources that should serve as the foundation for any developing digital brand.
Again, nothing below is meant to stand out and shock you, it’s meant more as a sort of rubric for beginners who happen to be starting up a new business concept and don’t know where to begin.
- 1. The first thing you’ll need to do in order to get your online enterprise off the ground is purchase web hosting. Being that we strongly recommend WordPress, we’d point you in the direction of ‘WPEngine’ hosting, as they have developed a stronghold in the WordPress hosting market through their excellent customer support, speed and security. Of course, there are a vast number of hosting options for you to choose from. If you’d like to see more options, feel free to check out our ‘20 Best WordPress Hosts‘ article. Furthermore, it should also be known that just because you plan on using the WordPress platform to build your website, doesn’t necessarily mean that you need to use a hosting company that specifically offers WordPress hosting. For example, you have the option to use any number of Shared hosting plans offered by any number of hosting companies. A few of our favorite hosting companies that offer great shared plans are ‘A Small Orange‘, ‘Media Temple‘ & ‘Blue Host‘.
- 2. WordPress Theme
- 3. WordPress CDN
- 4. WordPress Plugins
- 5. Logo Design
- 6. Business Cards, Banners & Flyers
- 7. Developing An Affiliate Network
- 8. Hiring Writers
- 9. Tracking SERPS
- 10. Monitoring Backlinks